Concept Design:
Otherside Matcha House
As a matcha lover, this project was an obvious choice! I really enjoyed creating a concept that would cater to my chosen target audience of “The Mindful Vancouverite”. Someone who seeks great matcha, and not only trendy flavours, but the authentic and reliable side of things as well. The target consumers are straightforward and know what they want, which makes Otherside Matcha House a go-to hot-spot.
Brand Strategy and Discovery
Narrative: Why “Otherside”?
“Otherside” refers to the idiom,
“The grass is greener on the other side”, while relating matcha tea laves to a vibrant grassy green.
Mission: Why are we different?
Otherside Matcha House only uses high-grade ceremonial matcha powders originating from Uji (Kyoto), Japan.
We offer a full-scale matcha experience from traditional Usucha and Hojicha beverages, to crowd pleaser creations.
Each cup is decorated with our slogan,
”The drinks are greener on the…” where the Otherside logo appears underneath. This emphasizes our commitment to quality and that we have the best, most authentic matcha beverages in the region.
Target Audience: Persona
Our target audience is "The Mindful Vancouverite”. Someone who seeks great matcha and an energy surge without the jitters. A simple and reliable source for great matcha.
